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ECSU unveils 'Discover, Conquer' tagline, new logo

081117ecsulogo

Shown is the new logo for Elizabeth City State University. It's in a modern font known as Keplar and features Lane Hall, the oldest building on campus. The words “founded 1891” are also included.

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By Reggie Ponder
Staff Writer

Thursday, August 10, 2017

Elizabeth City State University unveiled a new logo and a tagline — ‘Come to Discover. Leave to Conquer’ — Wednesday during the Faculty and Staff Opening Conference.

University officials said in a press release that faculty and staff are excited about the new logo and tagline “as the university moves forward with change, while maintaining its mission to promote economic, social, and environmental progress for the people of northeastern North Carolina, and beyond.”

The new logo is in a modern font known as Keplar and features Lane Hall, the oldest building on campus. The words “founded 1891” are also included.

“The institution’s mascot, the Viking, historically is known for growing through constant discovery and triumph of new territories,” the university said in the press release. “Similar to the ECSU Viking, many people come to the institution to teach, learn, or discover; however, they depart from the institution equipped with invaluable skills and supported by a network of family, friends and community. The tagline, ‘Come to Discover. Leave to Conquer,’ exemplifies this journey.”

When the university’s Office of Communications and Marketing partnered with The Sax Agency, a Los Angeles-based marketing firm, to develop a new logo and tagline, it sought an identity that would be modern and fresh while reflecting the university’s historic legacy, according to university officials.

The tagline and logo were developed with input from faculty, staff, students, alumni and community members through surveys, interviews and focus groups from September 2016 to April 2017, according to university officials.

The cost for the new logo and tagline development was $3,800.

During the tenure of Chancellor Stacey Franklin Jones the university adopted a logo that prominently featured a large "E" and was accompanied by the tagline "Let us make a scholar out of you."

The new logo and tagline replace that earlier version.

About five years before Jones' administration, during the tenure of Chancellor Willie J. Gilchrist, ECSU adopted the tagline "Elevate Higher, Emerge Stronger."

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