The Shoe Rakk open for walk-in business at the Arcade
By William F. West
Sunday, November 4, 2018
Charlotte Jones said knowledge gained through the years suggests that women whose shoe sizes are 10 and up can’t find fashionable and stylish footwear.
Jones said she’s seeking to correct this with a new business, The Shoe Rakk, located in the Virginia Dare Arcade along East Main Street. Jones is managing partner of the business, which had a soft opening on Oct. 27 and which she describes as “a trendy discount shoe boutique.”
Jones said she has wanted to open her own such store, because having fashionable footwear is dear to her.
“I absolutely just love shoes, like most women, right?” Jones said with a hearty laugh on Friday.
She said she has learned the problem is when larger women find a pair of shoes to fit them, they either look horrendous or like “a granny shoe.”
“It can be kind of depressing,” she said.
Although Jones wears a size seven shoe, she also speaks from experience, because others in her family wear sizes 10 and up.
She said she’s starting off at The Shoe Rakk by offering shoes for women and young ladies and plans to expand to offer shoes for men.
As for her background, Jones said, “I'm an Army brat.”
Jones said her late father, Walter Armstrong, was an enlisted man who served 22 years in the military. Her late mother, Hattie Armstrong, grew up in Edenton.
Jones said her family was stationed at one point as far away as Germany.
“I have seen the world,” she said.
She emphasized that, growing up in a military family, she appreciates different cultures, and she emphasized that, on military bases, one deals with all nationalities, races and walks of life.
“I can relate to everybody,” she said.
After her father retired from military service, the family settled in Virginia’s Hampton Roads area, where her father worked in corrections and at Norfolk Naval Shipyard, she said.
Jones worked as a phlebotomist and in customer service at postal meters giant Pitney Bowes and at Bank of America. She also said she worked in supervisory positions for Anthem Health Insurance.
“I've been in corporate America for 20-something years,” she said.
She said she’s presently a student in business management at Regent University.
After spending much of her life in the commonwealth of Virginia, Jones said she moved to the Harbor of Hospitality about a year ago.
“Hampton Roads was kind of expensive,” she said, also noting she had gotten tired of the hustle and bustle of life there.
Jones said she started thinking in June about opening The Shoe Rakk. She doesn’t have specific business hours right now because she wants to set them once the Virginia Dare Arcade’s husband-and-wife owners, Will Raucci and Laurie Edwards, open a pizzeria in the building.
Depending on the pizzeria’s hours, Jones is envisioning The Shoe Rakk probably being open from 11 a.m.-6 p.m. Mondays through Fridays and from 11 a.m.-8 p.m. on Saturdays.
The Shoe Rakk is in the 500 block of East Main, on the right on the first floor inside the Virginia Dare Arcade. Jones can be reached by phone at 757-879-9539 and by email at firstname.lastname@example.org
The Show Rakk also has a page on Facebook.